SIMAPRO
Institutions Day (21 May)
Public Administrations’ initiatives to accelerate housing production: What measures are giving the best results? How to make public-private partnerships more efficient?
Living Investors Day (22 May)
The Living sector is the focus of global real estate investment players with Spain and Madrid holding a prominent position. What kind of capital is coming in, to which segments of the living sector, and what is the vision for the sector?
Asset Classes Insights (21 & 22 May)
Analysis of supply, demand and investment with a focus on the different segments of living.
Best Practices Forum (23 May)
Public Administration representatives and professionals from the sector will share best practices in urban planning and licence management in order to make these processes more efficient.
REAL ESTATE INNOVATION FORUM
Innovation for Living Investors & Developers (21 & 22 May)
The vision of the main players on the impact of AI and other technologies on real estate development and investment.
Innovation for Real Estate Agencies (21, 22 & 23 May)
Technological trends, strategies and tools for real estate agencies: recruitment, data analysis, marketing, expansion and customer service.
The programme is subject to change for organizational reasons or due to availability of speakers or moderators.
See below for all the topics and sessions that make up the professional agenda.
Café Networking
Welcome and presentation of the programme
Measures by the Autonomous Communities to Stimulate Housing Production: Which Initiatives Are Offering The Best Results?
The Autonomous Communities are promoting measures focused on the generation of final land, the transformation of uses, administrative streamlining, or taxation. They are all needed, but are they all equally effective?
José María García Viceconsejero de Vivienda, Transportes e Infraestructuras, COMUNIDAD DE MADRID
Miguel de los Toyos Viceconsejero de Vivienda, GOBIERNO VASCO
Pablo Rodríguez Consejero de Obras Públicas, Vivienda y Movilidad, GOBIERNO DE CANARIAS
Moderator: Antonio Ñudi Partner, ANDERSEN
Investment and Management of Second-Hand Houses: Granular Renting as an Alternative
The Potential of Granular Renting as an Alternative to BTR for Rapid Portfolio Building.
Investment in Residential Assets in Non-Prime Areas as a Solution to Expand the Supply of Affordable Rentals.
The Challenge of Operating Scattered Assets.
Paco Campos CEO, WE RENT
Henry Gallego CEO & Chairman, KTESIOS SOCIMI
Miguel Morales Co-CEO & Partner, ALMOND REAL ESTATE
Moderator: Laura Fernández Directora General, ASVAL
Innovation in housing development from the perspective of key industry players
Diego Bestard CEO, URBANITAE
Guillermo Estévez de Cominges CEO, GRADUAL
Jaime Gil CEO España, PROPHERO
Borja Guaita Responsable de Innovación y Sistemática Comercial, METROVACESA
Moderator: Rosario de Castro Profesora, IE / Socia, WIRES
Municipal policies to promote housing generation
Municipalities play a fundamental role in the challenge of increasing housing supply, both through their direct powers and their autonomy in implementing regional measures. Which municipal policies are yielding the best results?
Joana Castro e Almeida Concejal de Urbanismo, CÂMARA MUNICIPAL DE LISBOA
Luis Martínez-Sicluna Secretario General, FEMP
Francisco Javier Pomares Concejal de Vivienda y Regeneración Urbana, AYUNTAMIENTO DE MÁLAGA
Moderator: Jorge Ginés Director General, ASPRIMA
Build to Rent: Investment, Development, and Project Management Strategies in the Current Environment
BTR in the Current Interest Rate Environment: Analysis of Demand, Product Typologies, and Operating Models.
Rosa Gallego CEO, Q-LIVING
Donato Muñoz Consejero Delegado, CEVASA
Jesús Pérez Sales Manager, FINAER
Mayca Llorens Account Manager Real Estate, INTRUM
Moderator: Ferrán Font Research Manager, PISOS.COM
Impact of AI and Other Technologies on the Business Processes of Real Estate Development
Lucas Galán Director de Producto e Innovación, NEINOR HOMES
Román Martín CCO, LIS DATA SOLUTIONS
Roger Pratdesaba COO & Products Lead, CEI EUROPE
Jorge Valero Director de Aplicaciones y Data, AEDAS HOMES
Moderator: Marcos Sánchez Foncueva Director Corporativo, SERANCO
New experiences and tools for the marketing of new-build homes
Carlos de Almeida Director Comercial Obra Nueva, CBRE
Cristian G. Pastrana CEO, EVOOST SALES INNOVATION
Carla Martínez Country Manager Spain & Portugal, HABITEO
Augusto Monte Director Comercial y Marketing, TM GRUPO
Moderator: Alberto Fernández-Aller CEO, PRINEX
Social Impact Investment in Housing
Javier Basagoiti Presidente del Consejo de Administración, PRIMERO H
Rocío del Mar Directora, TUTECHÔ
Alejandra Mora Consejera, ALAS VIVIENDA ASEQUIBLE
Gregori Cascante CEO, INGEUS / Presidente, DALEPH
Moderator: Myriam Estarrona CEO, OPEN VALUE FOUNDATION
SIMA Opening Ceremony
Real Estate Innovation by GOOGLE
Daniel Aguado Customer Engineer, GOOGLE CLOUD
María de Regoyos Account Executive, GOOGLE CLOUD
Café Networking
Living and Tourism: Second Homes Markets
Trends and opportunities in the second home market. New developments, customer segmentation, and countries.
Setareh Mohregi Directora Departamento Internacional Costa del Sol, GILMAR
Ángeles Serna President, TM GRUPO INMOBILIARIO
Alberto Vasquez Presidente, GRUPO PASEO DEL SENDERO
Moderator: María Matos Directora de Estudios y Portavoz, FOTOCASA
Dialogue on public collaboration in housing development: the experience of the Community of Madrid in accelerating urban planning
Public-public collaboration is a key factor in ensuring the effectiveness of measures aimed at increasing the housing supply. This session will showcase experiences of cooperation between public administrations that have delivered promising results.
Sara Aranda Directora General de Urbanismo, COMUNIDAD DE MADRID
Guillermo San Román Presidente de la Comisión de Urbanismo, ASPRIMA
Proptech Trends 2025: Beyond Generative AI
Fernando Becerra Managing Partner, THE LAB VENTURES
Sheila Gracia Directora de Proyectos e Innovación, API
David Hueso Co-Founder, THEFRINGE/LABS
Miren Telleria Head of Real Estate Industry, PWC
How to Make Public-private Collaboration More Efficient?
Collaboration between the public and private sectors is an essential tool that has shown its potential to increase the supply of affordable housing. This session aims to present successful experiences and examine how to enhance this important mechanism.
David Botín Director General de Vivienda Asequible y Flex Living, AEDAS HOMES
Juan José Cercadillo CEO, HI! REAL ESTATE
Francisco Pérez Consejero Delegado, CULMIA
María José Piccio-Marchetti Directora General de Vivienda y Rehabilitación, COMUNIDAD DE MADRID
Moderator: Fernando Moliner Consejero Delegado, ACTÍVITAS / Vocal de la Junta Rectora, ASPRIMA
Tourism and housing: operating models and investment opportunities
Investment in tourist homes and apartments in the current stage of the cycle. Demand trends. Regulatory environment.
Javier Casbas Fundador y CEO, THE CHARMING CONCEPT
Kepa Apraiz CEO y Fundador, KATEGORA
Harry Serra Co-founder, SALOMON 1965
Moderator: Rodrigo Martínez Fundador y CEO, THE BORING GUEST / Director Programa Avanzado en Real Estate & Hospitality, IE BUSINESS SCHOOL
Property acquisition: tools and strategies for real estate agencies
José María Alfaro Presidente, FAI / Director General, NUEVO MILENIO INMOBILIARIA.
Esteve Garcia-Ossorio Head of Network training & Coaching, iad ESPAÑA
Ismael Kardoudi Solutions & Consulting Specialist, FOTOCASA PRO
Moderator: Eva López CEO, FINCAS EVA SERVICIOS INMOBILIARIOS
Senior living for international clients and urban senior living
Trends in supply and demand of senior living for international clients and in urban environments. Spain’s potential as a destination. Business and operational models.
Marta Herrero Investment Director Real Estate, BESTINVER
Stefano Somoggi Director Investment Properties, CBRE ESPAÑA
Moderator: Bruno Bodega Consejero Independiente, OLEA PRUDENS SOLUTIONS
Land Financing for Affordable Housing Development
The lack of financing for land purchase is hindering the production of affordable housing. New initiatives are emerging from collaboration between administrations and the financial and development sectors to facilitate access to this financing.
Carlos Aguilera Director Centro Negocio Inmobiliario, CAIXABANK
Lorenzo Alonso Director General, AVALMADRID
Daniel González Director Negocio Inmobiliario y Promotor, BANCO SANTANDER
Moderator: Consuelo Villanueva Directora Instituciones y Grandes Cuentas, ST SOCIEDAD DE TASACIÓN
Data and analytics for decision making in real estate agencies
Daniel del Pozo Operations Manager, IDEALISTA/DATA
End of Day 1
SIMA Talent: Real Estate Entrepreneurship and Innovation by Young Talents
Alejandro Ramos Co-CEO & Founder, ALMOND REAL ESTATE
José María Rincón Co-founder & CMO, HOMMING
Marta Pallarés Chief Sales Officer, ZENOVA / Partner, ENLACE- Moderator: María Matos Directora de Estudios y Portavoz, FOTOCASA
NeoMap – The Interactive Map That Simplifies Property Searching
IMPORTANT: This session will take place in the SIMAPRO 2 room
Exhibition: Didier Monnet Director General, BIEN ICI/HABITEO
Afterwork by HABITEO
Café Networking
Financing, Fiscal and Regulatory Framework for International Investment in Living
The fiscal and regulatory framework, as well as financing options, are crucial considerations for international investors. How does Spain compare to other countries in this regard? What are the strengths and weaknesses of Spain’s current fiscal, regulatory, and financing framework?
José Ramón Iturriaga Fund Manager, ABANTE
Jorge Pérez de Leza CEO, METROVACESA / Spain Chair, ULI
Patricia García de Ponga Head of Living, CBRE ESPAÑA
Moderator: Javier Ibáñez Socio-Departamento de Inmobiliario, EVERSHEDS SUTHERLAND SPAIN
Senior living and healthcare
The potential of a rapidly transforming segment. Types of residences. Operating models. Synergies with Senior Living.
Cristina de la Llave Directora de expansión, COLISEE
Alejandra Maas Investment Director, AZORA
Cristina Pérez Head of Spain, KENNEDY WILSON
Moderator: Felipe Pérez Head, PRAEMIA REIM SPAIN
AI Applied to Commercialization, Marketing, and Other Processes in Real Estate Agencies
- Ferrán Font Research Manager, PISOS.COM
Ignacio Mallagray Chief Digital Officer, GILMAR CONSULTING INMOBILIARIO
Ricardo Sousa CEO, CENTURY 21
Moderator: Virginia Fernández RESPONSIBLE FOR MARKETING & COMMUNICATION, WIRES
Madrid is Ready: What Factors Are Driving Madrid’s Rising Popularity Among Investors?
What factors are driving Madrid’s rising popularity among investors? This session analyses the underlying reasons for Madrid’s increasing appeal for investment.
Fernando Bautista Managing Director, BLACKSTONE
Adolfo Favieres Managing Director - Head of Southern Europe Private Markets Real Estate, BLACKROCK
Susana Rodríguez Chief Commercial Officer - Head of Living, SAVILLS ESPAÑA
Luis Socías Uribe Jefe de la Oficina Técnica de Apoyo para Proyectos Europeos, CEOE
Moderator: Carolina Roca Presidenta, ASPRIMA
Innovation and Technology for the International Expansion of Real Estate Agencies
Luz Adriana Lopera Founder & CEO, DPROPERTY
Ramón Riera World President, FIABCI SPAIN / Founder & Owner, EUROFINCAS
Gabriela Schneir Fundadora y Directora General, GESMAR 2000
Moderator: Carlos Rentalo Consultor, GRUPO PASEO DEL SENDERO
Family offices: asset allocation and diversification opportunities in the living sector
Javier Gimeno CEO de Family Office
Jesús Sánchez-Quiñones Socio, KIRI AM
Moderator: Alejandro Rodríguez-Carmona Chair del comité de alternativos, CFA SPAIN
Madrid, The Largest Land Supply Among Major European Cities
Compared to other major European metropolitan areas, Madrid has the largest available land reserve for housing. Major developments (Madrid Nuevo Norte, Southeast, Campamento…) ensure the necessary supply to meet the growing housing demand.
Miguel Díaz Presidente Junta de Compensación, LOS CERROS
Belén Piserra Presidente ámbitos urbanísticos de Madrid Nuevo Norte, CREAMNN
Luis Roca de Togores CEO, JUNTA DE COMPENSACIÓN DE VALDECARROS
Moderator: Juan José Perucho Vicepresidente y Director General, GRUPO IBOSA / Presidente, AGV
Customer Service Tools: AI Agents, Multimodal Chatbots, and Other Automations
Carmen Chicharro Directora Comercial, Marketing e Innovación, METROVACESA
Javier Sánchez Chief Marketing & Innovation Officer, AEDAS HOMES
Other Key Investment Hubs in the Living sector
Lisbon, Barcelona, Valencia, Seville, and Malaga share Madrid’s dynamism and offer stable fundamentals—including a strong tourism component—to support investment in the Living sector.
Federico Bros Head of Investment and Asset Management (Spain & Portugal), M&G REAL ESTATE
Ana Pérez Asset Manager Director, CATELLA ASSET MANAGEMENT IBERIA
Hugo Santos-Ferreira President, APPII (PORTUGUESE ASSOCIATION OF REAL ESTATE DEVELOPERS AND INVESTORS)
Moderator: Mamen Fernández Directora Comercial, SAVILLS ESPAÑA
Financing of the new living models
Co-living and student housing models. Advantages and challenges of shared housing solutions. Trends in the demand for collaborative spaces and strategies to foster community.
- Diego Bestard CEO, URBANITAE
Bernat Martínez Managing Director, TQ EUROCREDIT
Asier Uriarte Investment Director, IZILEND
Moderator: Araceli Martín-Navarro Socia-fundadora. Presidenta, COWORD
Innovation in property management: global solutions for owners and tenants
The language of this session will be English.
Miguel Linera Founder, SILK
Alexandre Rouco Head, NOMAD FLEX LIVING BY AZZAM
Dalius Šimaitis CEO, PORTALPRO
Moderator: Marco Grossi Chief Sales Officer, PAPERNEST
Core and Core+ Investors: What Are Their Strategies in Spain?
What can be expected from Core investors at the current stage of the cycle? What are Spain’s strengths for this type of investor compared to other jurisdictions? Which sectors are they betting on?
- Adolfo Favieres Managing Director - Head of Southern Europe Private Markets Real Estate, BLACKROCK
Leticia Ponz Head of Spain & Asset Manager España, México y Portugal, UNION INVESTMENT REAL ESTATE
Antonio Roncero Head of Transactions Spain & Portugal, CBRE GLOBAL INVESTORS
Miguel Torres Head of Iberia, PIMCO PRIME REAL ESTATE GMBH- Moderator: Patricia García de Ponga Head of Living, CBRE ESPAÑA
Value-Add Investors: The capital needed to drive new developments
What can be expected from Value-Add investors in major developments in Madrid and other areas of Spain? How do they manage the uncertainty of land development timelines? What role does Spain play in their strategy?
Diego Gracia Managing Director | Head of European Developments, LAPITHUS-APOLLO GLOBAL MANAGEMENT
Rafael Valderrábano CEO, BÁSICO REAL ESTATE
Augusto Zunzunegui Head of Investments Iberia, HINES SPAIN & PORTUGAL
Moderator: Eduardo Fernández-Cuesta Socio - Real Estate, ARCANO PARTNERS
Business Opportunities for Real Estate Agents Through IKAMI’s International Network
Céline Delbaño Agente Ejecutiva de la Red, IKAMI
Iván Ruiz Agente de la Red, IKAMI
Chen Tang Agente Leader de la Red, IKAMI
Rocío Urgiles Agente Leader de la Red, IKAMI
Gaëtan Pierre Mathis Director General España, IKAMI
Café Networking
iad: The Rise of the Freelance Real Estate Advisor
- Esteve Garcia-Ossorio Head of Network training & Coaching, iad ESPAÑA
Mateo Lecocq General Manager, iad ESPAÑA
Premium Real Estate
Analysis of the high-end property market, exploring trends and opportunities in premium real estate development and the expectations of luxury residential buyers.
Isidoro Minguez Board Member, SOTOGRANDE / Director, ORION CAPITAL
Carmen Panadero Managing Director, IMPAR CAPITAL / President, WIRES
Bruno Rabassa CEO, BERKSHIRE HATHAWAY HOMESERVICES
Moderator: Paloma Martínez-Almeida Directora, IDEALISTA/NEWS
Success case: how a joint startup was created by leading players in the real estate, financial, legal, and tech sectors
Nicolás López Consejero, GRUPO LAR
Jaime Silio Head of Innovation & Transformation Securities Services, SIX
Daniel Alonso Digital Assets, RENTA 4
Moisés Menéndez Of Counsel, GARRIGUES / General Counsel, TERAS CAPITAL
Moderator: Carlos Matilla Sanz CEO, OPENBRICK / CEO, IO BUILDERS
Living sectors from the perspective of international investors: co-living and student housing
Evolution of the market and regulatory landscape, demand trends, and operating models
Juan Manuel Acosta Managing Director Spain Investment, GREYSTAR
Rafael Fernández-Villaverde Managing Director, Head of Spain, GREYSTAR
Luis Huete Director Real Estate, ARDIAN
Moderator: Tamara Rodríguez Managing Partner, BWRE
Branded Residences
An examination of the strategies and benefits of branded residences, analyzing how partnering with recognized brands can increase the value and demand for properties.
Antonio Pan de Soraluce Socio Fundador, BLASSON PROPERTY INVESTMENTS
Carlos Rodríguez Chief Executive Officer, SIERRA BLANCA ESTATES
Alejandro Scholtz Development Director, Iberia, WYNDHAM HOTELS & RESORTS
Moderator: José María Esteban Director Nacional Promoción Inmobiliaria, ORES & BRYAN
Transforming Real Estate & Construction with Cloud, Data and Generative AI powered by AWS
Exhibition: Juan Manuel Gómez Senior Enterprise Account Manager, AMAZON WEB SERVICES (AWS)
Living sectors from the perspective of international investors: Private Rental Sector
Potential of the private rental market, asset operation strategies, and the role of technology. Regulatory environment and comparison with other European markets.
Helena Beunza Presidenta, ASVAL
Marta Cladera Managing Director, Head of Portfolio Management Europe, Housing and Alternatives, NUVEEN
Jorge Pereda Country Manager España Living, GRUPO LAR
Javier Rodríguez-Heredia Socio Director, AZORA- Moderator: Susana Rodríguez Chief Commercial Officer - Head of Living, SAVILLS ESPAÑA
Big Tech and the Real Estate Sector: Key Factors Behind an Increasingly Strong Relationship
Santi Cantero Director de SW Growth Accounts, IBM ESPAÑA
Pablo Ramos Huawei Cloud Business Development, HUAWEI
Moderator: Carlos Álvarez-Ramallo Socio Director, CMA CONSULTORÍA, EX GOOGLE
Living sectors from the perspective of international investors: affordable housing development
Financing, public-private collaboration, and profitability of affordable housing. Regulatory environment. Operators and operating models.
Manuel Ibáñez Head of Real Estate Iberia, DWS GROUP
Ignacio Juan-Aracil Consejero Delegado, PECSA
José Manuel Lorite Managing Director Residential & Development, DEA CAPITAL
José Carlos Torres Managing Director – Country Head Iberia, BARINGS
Moderator: Noelia Rosón Directora de Operaciones, TESTA HOMES
Real estate investment and tokenization: structures and innovative models for an evolving market
Carla Castelló COO, REENTAL
Javier de Alfonso Head of Advisory, OPENBRICK
Yael H. Oaknín Co-fundadora & CEO, TOKEN CITY
Moderator: Cristina Murgas Periodista y Managing Partner, BONSÁI CONSULTORES
End of Day 2
Café Networking
Fotocasa Pro Academy
- Ismael Kardoudi Solutions & Consulting Specialist, FOTOCASA PRO
Alberto Padilla Consulting Specialist - Marketing B2B, FOTOCASAPRO
Jornada AGV: Promover viviendas protegidas para jóvenes. El consorcio urbanístico como herramienta de desarrollo para suelos con protección pública
Ramón Cubián Director General de Suelo, COMUNIDAD DE MADRID
María del Mar Nicolás Alcaldesa, AYUNTAMIENTO DE BRUNETE- Juan José Perucho Vicepresidente y Director General, GRUPO IBOSA / Presidente, AGV
Moderator: Roberto Vicente Responsable de Formación, AGV
Welcome and introduction to the event
High-impact regulatory changes with easy implementation
Ángel Marinero Secretario General, JUNTA DE CASTILLA Y LEÓN
Outsourcing of administrative processes: Urban Planning Collaboration Entities and Professional Associations
Pablo Molina Socio, GARRIGUES
The challenge of digitalization in streamlining administrative procedures
Juli Ponce Solé Catedratico de Derecho administrativo, UNIVERSIDAD DE BARCELONA / Codirector de la Catedra Barcelona de Estudios de Vivienda
Reorganizing resources to streamline processes: urban accelerators and other successful approaches
Juan Carlos Álvarez Director General de Edificación, AYUNTAMIENTO DE MADRID
Conclusions
José María Ezquiaga Doctor Arquitecto y Socio Fundador, EZQUIAGA ARQUITECTURA SOCIEDAD Y TERRITORIO
Alicia Hinojosa Senior Advisor, PWC
Gemma Peribañez Arquitecto y Socia Fundadora, EZQUIAGA ARQUITECTURA SOCIEDAD Y TERRITORIO
End of Day 3
Simultaneous translation available (Spanish > English) with on-screen subtitles thanks to AI technology