SIMAPRO
Institutions Day (21 May)
Public Administrations’ initiatives to accelerate housing production: What measures are giving the best results? How to make public-private partnerships more efficient?
Living Investors Day (22 May)
The Living sector is the focus of global real estate investment players with Spain and Madrid holding a prominent position. What kind of capital is coming in, to which segments of the living sector, and what is the vision for the sector?
Asset Classes Insights (21 & 22 May)
Analysis of supply, demand and investment with a focus on the different segments of living.
Best Practices Forum (23 May)
Public Administration representatives and professionals from the sector will share best practices in urban planning and licence management in order to make these processes more efficient.
REAL ESTATE INNOVATION FORUM
Innovation for Living Investors & Developers (21 & 22 May)
The vision of the main players on the impact of AI and other technologies on real estate development and investment.
Innovation for Real Estate Agencies (21, 22 & 23 May)
Technological trends, strategies and tools for real estate agencies: recruitment, data analysis, marketing, expansion and customer service.
The programme is subject to change for organizational reasons or due to availability of speakers or moderators.
See below for all the topics and sessions that make up the professional agenda.
Welcome and presentation of the programme
Measures by the Autonomous Communities to Stimulate Housing Production: Which Initiatives Are Offering The Best Results?
The Autonomous Communities are promoting measures focused on the generation of final land, the transformation of uses, administrative streamlining, or taxation. They are all needed, but are they all equally effective?
José María García Viceconsejero de Vivienda, Transportes e Infraestructuras, COMUNIDAD DE MADRID
Miguel de los Toyos Viceconsejero de Vivienda, GOBIERNO VASCO
Moderator: Antonio Ñudi Partner, ANDERSEN
Second-hand housing: opportunities in granular rental
The potential of granular rental as an alternative to BTR for rapidly building portfolios. The challenge of asset operation.
Henry Gallego CEO & Chairman, KTESIOS SOCIMI
Moderator: Laura Fernández Directora General, ASVAL
Senior Living in Urban Areas
Opportunities and challenges of senior living in urban environments. Analysis of potential markets. Experiences in Spain and other countries. Differences with the coastal model.
Innovation in housing development from the perspective of key industry players
Diego Bestard CEO, URBANITAE
Jaime Gil CEO España, PROPHERO
Municipal policies to promote housing generation
Municipalities play a fundamental role in the challenge of increasing housing supply, both through their direct powers and their autonomy in implementing regional measures. Which municipal policies are yielding the best results?
Joana Castro e Almeida Concejal de Urbanismo, CÂMARA MUNICIPAL DE LISBOA
Moderator: Jorge Ginés Director General, ASPRIMA
Build to Rent
BTR in the current interest rate scenario. Analysis of demand, product typologies, and operation models.
Rosa Gallego CEO, Q-LIVING
Jesús Pérez Sales Manager, FINAER
Impact of AI and Other Technologies on the Business Processes of Real Estate Development
Lucas Galán Director de Producto e Innovación, NEINOR HOMES
Román Martín CCO, LIS DATA SOLUTIONS
Roger Pratdesaba COO & Board Member, CEI EUROPE
Jorge Valero Director de Aplicaciones y Data, AEDAS HOMES
New experiences and tools for the marketing of new-build homes
Carla Martínez Country Manager Spain & Portugal, HABITEO
Augusto Monte Boquet Director Comercial y Marketing, TM GRUPO
SIMA Opening Ceremony
Real Estate Innovation by GOOGLE
Daniel Aguado Customer Engineer, GOOGLE CLOUD
María de Regoyos Account Executive, GOOGLE CLOUD
Living and Tourism: Second Homes Markets
Trends and opportunities in the second home market. New developments, customer segmentation, and countries.
Setareh Mohregi Directora Departamento Internacional Costa del Sol, GILMAR
Ángeles Serna President, TM GRUPO INMOBILIARIO
Moderator: María Matos Directora de Estudios y Portavoz, FOTOCASA
Dialogue on public collaboration in housing development: the experience of the Community of Madrid in accelerating urban planning
Public-public collaboration is a key factor in ensuring the effectiveness of measures aimed at increasing the housing supply. This session will showcase experiences of cooperation between public administrations that have delivered promising results.
Sara Aranda Directora General de Urbanismo, COMUNIDAD DE MADRID
Guillermo San Román Presidente de la Comisión de Urbanismo, ASPRIMA
Proptech Trends 2025
Sheila Gracia Directora de Proyectos e Innovación, API
David Hueso Co-Founder, THEFRINGE/LABS
Miren Telleria Head of Real Estate Industry, PWC
How to Make Public-private Collaboration More Efficient?
Collaboration between the public and private sectors is an essential tool that has shown its potential to increase the supply of affordable housing. This session aims to present successful experiences and examine how to enhance this important mechanism.
Francisco Pérez Consejero Delegado, CULMIA
María José Piccio-Marchetti Directora General de Vivienda y Rehabilitación, COMUNIDAD DE MADRID
Carolina Roca Presidenta, ASPRIMA
Tourism and housing: operating models and investment opportunities
Investment in tourist homes and apartments in the current stage of the cycle. Demand trends. Regulatory environment.
Javier Casbas Fundador y CEO, THE CHARMING CONCEPT
Kepa Apraiz CEO y Fundador, KATEGORA
Harry Serra Co-founder, SALOMON 1965
Moderator: Rodrigo Martínez Fundador y CEO, THE BORING GUEST / Director Programa Avanzado en Real Estate & Hospitality, IE BUSINESS SCHOOL
Property acquisition: tools and strategies for real estate agencies
José María Alfaro Presidente, FAI / Director General, NUEVO MILENIO INMOBILIARIA.
Ismael Kardoudi Solutions & Consulting Specialist, FOTOCASA PRO
Senior living for international clients and urban senior living
Trends in supply and demand of senior living for international clients and in urban environments. Spain’s potential as a destination. Business and operational models.
Marta Herrero Investment Director Real Estate, BESTINVER
Stefano Somoggi Director Investment Properties, CBRE ESPAÑA
Moderator: Bruno Bodega Consejero Independiente, OLEA PRUDENS SOLUTIONS
Land Financing for Affordable Housing Development
The lack of financing for land purchase is hindering the production of affordable housing. New initiatives are emerging from collaboration between administrations and the financial and development sectors to facilitate access to this financing.
Carlos Aguilera Director Centro Negocio Inmobiliario, CAIXABANK
Lorenzo Alonso Director General, AVALMADRID
Daniel González Director Negocio Inmobiliario y Promotor, BANCO SANTANDER
Moderator: Consuelo Villanueva Directora Instituciones y Grandes Cuentas, ST SOCIEDAD DE TASACIÓN
Data and analytics for decision making in real estate agencies
End of Day 1
Afterwork
Financing, Fiscal and Regulatory Framework for International Investment in Living
The fiscal and regulatory framework, as well as financing options, are crucial considerations for international investors. How does Spain compare to other countries in this regard? What are the strengths and weaknesses of Spain’s current fiscal, regulatory, and financing framework?
Patricia García de Ponga Head of Living, CBRE ESPAÑA
Jorge Pérez de Leza CEO, METROVACESA / Spain Chair, ULI
Senior living and healthcare
The potential of a rapidly transforming segment. Types of residences. Operating models. Synergies with Senior Living.
Cristina de la Llave Directora de expansión, COLISEE
Cristina Pérez Head of Spain, KENNEDY WILSON
Moderator: Felipe Pérez Head, PRAEMIA REIM SPAIN
AI Applied to Commercialization, Marketing, and Other Processes in Real Estate Agencies
Ferrán Font Research Manager, PISOS.COM
Ricardo Sousa CEO, CENTURY 21
Madrid is Ready: What Factors Are Driving Madrid’s Rising Popularity Among Investors?
What factors are driving Madrid’s rising popularity among investors? This session analyses the underlying reasons for Madrid’s increasing appeal for investment.
Fernando Bautista Managing Director, BLACKSTONE
Adolfo Favieres Managing Director - Head of Southern Europe Private Markets Real Estate, BLACKROCK
David Martínez CEO, AEDAS HOMES
Luis Socías Uribe Jefe de la Oficina Técnica de Apoyo para Proyectos Europeos, CEOE- Moderator: Carolina Roca Presidenta, ASPRIMA
Innovation and Technology for the International Expansion of Real Estate Agencies
Luz Adriana Lopera Founder & CEO, DPROPERTY
Ramón Riera World President, FIABCI SPAIN / Founder & Owner, EUROFINCAS
Gabriela Schneir Fundadora y Directora General, GESMAR 2000
Moderator: Carlos Rentalo Consultor, GRUPO PASEO DEL SENDERO
Family offices: asset allocation and diversification opportunities in the living sector
Potential of a segment in full transformation. Types of residences. Operating models. Synergies with Senior Living.
Javier Gimeno CEO de Family Office
Moderator: Alejandro Rodríguez-Carmona Chair del comité de alternativos, CFA SPAIN
Madrid, The Largest Land Supply Among Major European Cities
Compared to other major European metropolitan areas, Madrid has the largest available land reserve for housing. Major developments (Madrid Nuevo Norte, Southeast, Campamento…) ensure the necessary supply to meet the growing housing demand.
Miguel Díaz Presidente Junta de Compensación, LOS CERROS
Customer Service Tools: AI Agents, Multimodal Chatbots, and Other Automations
Other Key Investment Hubs in the Living sector
Lisbon, Barcelona, Valencia, Seville, and Malaga share Madrid’s dynamism and offer stable fundamentals—including a strong tourism component—to support investment in the Living sector.
Federico Bros Head of Investment and Asset Management (Spain & Portugal), M&G REAL ESTATE
Hugo Santos President, APPII (PORTUGUESE ASSOCIATION OF REAL ESTATE DEVELOPERS AND INVESTORS)
Financing of the new living models
Co-living and student housing models. Advantages and challenges of shared housing solutions. Trends in the demand for collaborative spaces and strategies to foster community.
- Diego Bestard CEO, URBANITAE
Jacobo Díaz de Bustamante Director de Inversiones, IZILEND
Bernat Martínez Managing Director, TQ EUROCREDIT
Innovation in property management: global solutions for owners and tenants
The language of this session will be English.
Miguel Linera Founder, SILK
Dalius Šimaitis CEO, PORTALPRO
Core and Core+ Investors: What Are Their Strategies in Spain?
What can be expected from Core investors at the current stage of the cycle? What are Spain’s strengths for this type of investor compared to other jurisdictions? Which sectors are they betting on?
Leticia Ponz Head of Spain & Asset Manager España, México y Portugal, UNION INVESTMENT REAL ESTATE
Value Added Investors: The Capital Needed To Boost New Construction
What can be expected from value-added investors in major developments in Madrid and other areas of Spain? How do they manage the uncertainty of development timelines? What position does Spain occupy in their strategy?
Diego Gracia Managing Director | Head of European Developments, LAPITHUS-APOLLO GLOBAL MANAGEMENT
Rafael Valderrábano CEO, BÁSICO REAL ESTATE
Augusto Zunzunegui Head of Investments Iberia, HINES
Moderator: Eduardo Fernández-Cuesta Socio - Real Estate, ARCANO PARTNERS
Oportunidades de negocio para agentes inmobiliarios gracias a la red internacional de IKAMI
Premium Housing Market
Analysis of the high-end property market, exploring trends and opportunities in the development of premium real estate and the expectations of luxury home buyers.
Generative AI in the conceptualization and design of residential developments
Living sectors from the perspective of international investors: co-living and student housing
Evolution of the market and regulatory landscape, demand trends, and operating models
Juan Manuel Acosta Managing Director Spain Investment, GREYSTAR
Rafael Fernández-Villaverde Managing Director, Head of Spain, GREYSTAR
Moderator: Tamara Rodríguez Managing Partner, BWRE
Branded Residences
An examination of the strategies and benefits of branded residences, analyzing how partnering with recognized brands can increase the value and demand for properties.
Antonio Pan de Soraluce Socio Fundador, BLASSON PROPERTY INVESTMENTS
Carlos Rodríguez Chief Executive Officer, SIERRA BLANCA ESTATES
Alejandro Scholtz Development Director, Iberia, WYNDHAM HOTELS & RESORTS
Moderator: José María Esteban Director Nacional Promoción Inmobiliaria, ORES & BRYAN
Living sectors from the perspective of international investors: Private Rental Sector
Potential of the private rental market, asset operation strategies, and the role of technology. Regulatory environment and comparison with other European markets.
Helena Beunza Presidenta, ASVAL
Javier Rodríguez-Heredia Socio Director, AZORA
Big Tech and the Real Estate Sector: Key Factors Behind an Increasingly Strong Relationship
Pablo Ramos Huawei Cloud Business Development, HUAWEI
Moderator: Carlos Álvarez-Ramallo Socio Director, CMA CONSULTORÍA, EX GOOGLE
Living sectors from the perspective of international investors: affordable housing development
Financing, public-private collaboration, and profitability of affordable housing. Regulatory environment. Operators and operating models.
Manuel Ibáñez Head of Real Estate Iberia, DWS GROUP
Moderator: Noelia Rosón Directora de Operaciones, TESTA HOMES
Real estate investment: innovative structures and models for an evolving market
End of Day 2
Fotocasa Pro Academy
- Ismael Kardoudi Solutions & Consulting Specialist, FOTOCASA PRO
Alberto Padilla Consulting Specialist - Marketing B2B, FOTOCASAPRO
Welcome and introduction to the event
High-impact regulatory changes with easy implementation
Outsourcing of administrative processes: Urban Planning Collaboration Entities and Professional Associations
The challenge of digitalization in streamlining administrative procedures
Reorganizing resources to streamline processes: urban accelerators and other successful approaches
End of Day 3
Simultaneous translation available (Spanish > English) with on-screen subtitles thanks to AI technology