Madrid Real Estate Conference 2017

Real Estate and Society: The New Paradigm of the Sector

24 May 2017. North Convention Center. Feria de Madrid

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TTwitter has 319 million users worldwide. Facebook has 1.860 million active users and its subsidiary WhatsApp has registered more than 1.2 billion. 42% of online shoppers in our country belong to the Millennials generation. 49.9% of consumers claim to have chosen products of a company for being socially responsible.

The rules have changed. Society is moving fast, demanding accountability and transparency for brands. The real estate sector has the opportunity to move forward with it. In this day we want to analyze how the relationship between real estate companies and society will be.

Organized in collaboration with


On line with payment by credit card

Registration fee. 21% VAT not included

Regular Fee
SIMA 2017 exhibitors / Partners ASPRIMA€ 195
Other Companies€ 275

On-site registration will have a € 45 surcharge over regular fee.


And if you are interested in other activities, choose Full Pass modality to be able to have access to all the professional activities of SIMApro, from only € 800 +VAT!

More information: Celia de Mena (, +34 91 781 83 78).

Cancellation Policy
Cancellations of registrations to the event should be addressed in writing to PLANNER EXHIBITIONS by e-mail ( The refunds that are applicable will be made after the event. The cancellation expenses will be, depending on the date of communication of the same, the following:

  • 30 days or more prior to the event starts: Full Refund.
  • Between 15 and 30 days prior to the event starts: € 75 + VAT Cancellation.
  • Less than 15 days prior to the event starts: No refund.


Knowledge Partner:

Gold Partner:

Bronze Partners:

Collaborator Partners:


Exhibitor Partners:


Wednesday 24 May
08:45 Networking breakfast. Registration.
09:30 Institutional opening. Welcome and presentation of the program
10:00 The profile of the future buyer
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Moderator: Samuel Población Blanco. Director Nacional de Residencial & Suelo, CBRE SPAIN

11:00 Is the protected housing model sustainable in the current real estate market?
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Presents: Carolina Roca Castillo. Directora General, GRUPO ROCA

12:00 Refreshment Break
12:30 Paris agreement on climate change. Its impact on the real estate sector
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Moderator: Carolina Roca Castillo. Directora General, GRUPO ROCA

13:00 Regeneration and new developments: a new concept of city
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14:15 Closure of the Madrid Real Estate Conference
14:30 Lunch cocktail. Networking

*This program is provisional and it is subject to change